Summary

4th West is a newly built luxury apartment building located in Salt Lake City, Utah. The luxurious apartments are set right in the heart of the city, blocks from the state capitol, with plenty of restaurants, shopping, and entertainment. The brand look uses heavy metals mixed with granite, giving a unique juxtaposition for an elevated urban vibe - think Restoration Hardware. A toned-down earthy color palette set the mood for this high-end look. The custom-drawn "4W" icon is my favorite aspect of this logo; it looks sharp on the signage used on the property.

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Visit 4thWest.com

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My Role

1. Strategic discovery

2. Brand naming

3. Custom logo typography and iconography

4. Art direction of the entire project

5. Messaging/copywriting

6. UX/UI - Responsive web design

7. Fence banner design and billboard design

8. Sales center exterior graphics and interior sales center display design

9. All sales collateral

10. Custom illustrated floorplans

11. Project lead

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Project Breakdown

— Create exclusive messaging and imagery

— Custom logo creation

— Create a responsive website

— Needed a cohesive brand from ideation to final print and web pieces

— Provide a visual framework that will help the sales team

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