Summary

4th West is a newly built luxury apartment community in the heart of Salt Lake City, Utah, just blocks from the state capitol and surrounded by top-tier dining, shopping, and entertainment. Designed to reflect the sophistication of its urban setting, the brand identity balances industrial strength with refined elegance – think Restoration Hardware.

The visual aesthetic incorporates heavy metals and granite, creating a striking juxtaposition that exudes an elevated, modern vibe. A toned-down, earthy color palette further enhances the high-end feel. At the core of the branding is the custom-drawn 4W icon, a standout design element that brings a sharp, polished presence to the property’s signage and reinforces the building’s distinctive identity.

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