bp OurWorkplace

Strategy, Branding, UX/UI, Iconography, Video

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Summary

bp has established itself as a global industry leader for over a century. Several years ago, they identified a need to streamline their workplace marketing and communications to deliver a positive, productive working environment. OurWorkplace was created to solve this challenge.

As the main art director/design lead for bp OurWorkplace Global, I’ve been an integral part of the change for the better within the workplace setting. From digital screens to interactive PowerPoint presentations to Dotdigital and print, I've helped directly impact more awareness and engagement globally through design. One major highlight of the work put in - OurWorkplace Americas communication was reaching a meager 25 participants to their local events. After implementing new custom digital screens, employee involvement was raised to 2,500 per location, quite a turnaround.

My Role

1. Lead designer for bp OurWorkplace global

2. Yammer screen creation

3. OurWorkplace branded event digital screen creation

4. Interactive PDF building guide project management

5. Global Newsletter creation on the Dotdigital platform

6. Work with stakeholders globally

7. Environmental signage design lead

Project Breakdown

— Worked in tandem with global teams of Colleague Experience, Transformation, Facility Management, Sustainability, Security & HSSE, and Engineering

— Create strong messaging and imagery for OurWorkplace global markets

— Helped launch interactive transformation guides for three brand-new bp building moves

— Create more engagement and awareness with bp employees for OurWorkplace events and the latest company happenings

— Maintained brand standards while pushing the creative boundaries of the brand

Digital interactive PDF building guides.
Digital single page 25NC (London) brochure.
bp OurWorkplace Houston sponsored run in October - Zombie Run custom logo.
Houston Zombie Run digital screens.
OurWorkplace Houston - Cafe con Amigos event.
OurWorkplace Global Mental Health Day event. This event was featured in all OurWorkplace offices around the world.
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