Summary
bp has established itself as a global industry leader for over a century. Several years ago, they identified a need to streamline their workplace marketing and communications to deliver a positive, productive working environment. OurWorkplace was created to solve this challenge.
As the main art director/design lead for bp OurWorkplace Global, I’ve been an integral part of the change for the better within the workplace setting. From digital screens to interactive PowerPoint presentations to Dotdigital and print, I've helped directly impact more awareness and engagement globally through design. One major highlight of the work put in - OurWorkplace Americas communication was reaching a meager 25 participants to their local events. After the implementation of new custom digital screens, employee involvement was raised to 2,500 per location, a staggering amount.
My Role
1. Lead designer for global OurWorkplace - JLL/BigRedRooster
2. Yammer screen creation
3. Global OurWorkplace branded event digital screens
4. Create interactive PDF building guides
5. Global Newsletter creation on the Dotdigital platform
6. Work with stakeholders globally
7. Environmental signage
Project Breakdown
— Worked in tandem with global teams of Colleague Experience, Transformation, Facility Management, Sustainability, Security & HSSE, and Engineering
— Create strong messaging and imagery for OurWorkplace global markets
— Helped launch three brand-new building moves
— Create more engagement and awareness with bp employees
— Maintained brand standards, although I tried stretching the creative boundaries of the brand - hand slaps (figuratively) are okay in the name of creativity