Summary

Born in 1963, Mighty Auto Parts started as a small grassroots operation selling tire repair products to local service stations. With unbridled dedication and hard work, Mighty became an industry leader and is now recognized as a top franchise by The Wall Street Journal and The Atlanta Business Chronicle, to name a few.

As art director/lead designer, I was asked to create a way to make its products stand out within the automotive car parts industry. I had the pleasure of concepting fresh new ads along with the development of other digital and print collateral to go along with their bold product launches - Mighty MAX and BRIGHTLINE car appearance products.

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My Role

1. Led design initiative over Mighty's brand collateral refresh

2. Design lead on new product ads, landing pages, corporate branding, and other touchpoints for digital and print

3. Create PowerPoint templates for Mighty's marketing team

4. UX/UI - responsive custom web design product landing pages

5. Design lead for The Mighty Pro's quarterly magazine - I even received an autographed copy from Jasmine Salinas for the Q4 Salinas Red Line edition!

6. Created large trade show signage for Mighty's yearly marketing conference

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Project Breakdown

— Create highly visible campaigns to highlight Mighty's positioning within the market

— Create a mix of strong but fun messaging and imagery

— Design a fresh new look for their product landing pages that invokes user interaction for longer stay times

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