Summary

The Wellstar General Medical Education website was old, stale, and in need of a modern, fresh look to attract a new group of graduate medical students. The overarching tagline (The world-class education you need. A vibrant lifestyle you'll love.) sets the design tonality - fun, charming, and more approachable to better connect with the residency program's demographic. Wellstar GME residencies and fellowships are available in four locations across Georgia: Wellstar Kennestone Regional Medical Center, Wellstar Cobb Medical Center, Wellstar Douglas Medical Center, and Wellstar Spalding Medical Center.

We set up a video shoot of the 4 Wellstar locations to tie into the demographic more holistically. The shot list included the exterior and interior of the Wellstar hospital, the surrounding areas, b-roll, drone shots, and interviews with top Kennestone staff members. A ton to do in two days, but it was well worth it as the imagery tied in beautifully to the site and gave a realistic framework.

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