Summary

The Wellstar General Medical Education website was old, stale, and in need of a modern, fresh look to attract a new group of graduate medical students. The overarching tagline (The world-class education you need. A vibrant lifestyle you'll love.) sets the design tonality - fun, charming, and more approachable to better connect with the residency program's demographic. Wellstar GME residencies and fellowships are available in four locations across Georgia: Wellstar Kennestone Regional Medical Center, Wellstar Cobb Medical Center, Wellstar Douglas Medical Center, and Wellstar Spalding Medical Center.

We set up a video shoot of the 4 Wellstar locations to tie into the demographic more holistically. The shot list included the exterior and interior of the Wellstar hospital, the surrounding areas, b-roll, drone shots, and interviews with top Kennestone staff members. A ton to do in two days, but it was well worth it as the imagery tied in beautifully to the site and gave a realistic framework.

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Visit gme.wellstar.org

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My Role

1. Project design lead

2. Pitch new design pages to the main Wellstar marketing team

3. Led art direction for the entirety of the project

4. Storyboard sizzle reel currently on the home page

6. Incorporate imagery from the video shoot throughout the website

7. UX/UI - Responsive web design

8. Art direct on-site video shoot

9. Custom illustrate the main interactive area map

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Project Breakdown

— Create a more engaging, responsive website to persuade potential medical students looking for a residency to sign on with Wellstar General Medical Education

— Art direct aspects of the video shoot on location

— Create a cohesive brand look that connects with other Wellstar websites while still having its own unique look and feel

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