Summary

Andaz is a 5-star resort located in the Turks and Caicos on Grace Bay Beach and is adjacent to the only spot on the island where the coral reef extends to the beach. This for-sale resort is where modern luxury and barefoot sophistication meet white sand and turquoise water. The villas are designed with a modern chic aesthetic with large living spaces and dramatic floor-to-ceiling glass walls, creating uninterrupted vista views of the Azure Sea.

My task was to create an alternate logo along with an exclusive pre-sale invite brochure selling these renowned villas on Grace Bay Beach to select buyers. I took inspiration from the conch shells and aquatic nature around the island for my color inspiration. When you have beauty surrounding you, it's easy to be inspired.

‍

My Role

1. Strategic discovery

2. Rebrand execution

3. Brochure design

4. Custom floorplan design

5. Art Direction

‍

Project Breakdown

— Concept development

— Branding

— Logo

‍

‍