Summary

The sleek modern residences located in a highly walkable area of Buckhead needed a name as interesting and eclectic as the demographic. It needed to stay true to the style of the homes and be something that folks in the area would be happy to call home.

After some discussion and research, the marketing team from Perennial decided on the name Arya Peachtree, inspired by the HBO show Game of Thrones. The free spirit and adventurous nature of the character Arya set the tone. The logo is minimal but strong enough to be used in many different marketing touchpoints. The color palette uses warm earth tones. The tagline Epic Residences is another reference to Arya's adventures. I animated the header typography within the website to draw a parallel with the character's many travels. With all of that being said - I kept the brand as subtle nods to the show, not an all-out Game of Thrones theme.

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Visit AryaPeachtree.com

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My Role

1. Strategic discovery

2. Brand positioning

3. Initial brand execution

4. UX/UI - Web design, custom landing page

5. Art Direction of website build

6. Environmental signage

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Project Breakdown

— Need a brand identity that stands out in Buckhead

— Create strong messaging and imagery

— Create a website that invokes user interaction for longer stay times

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