Summary

The sleek modern residences located in a highly walkable area of Buckhead needed a name as interesting and eclectic as the demographic. It needed to stay true to the style of the homes and be something that folks in the area would be happy to call home.

After thoughtful discussion and research, the Perennial Properties marketing team chose the name Arya Peachtree, inspired by the adventurous spirit of Arya from Game of Thrones. Her fearless nature set the tone for the brand—bold yet refined. The logo is intentionally minimal yet strong, ensuring versatility across various marketing touchpoints. A warm earth-toned color palette reinforces a sense of elegance and connection to the character’s journey. The tagline Epic Residences subtly nods to Arya’s legendary adventures, while animated website headers mirror the movement and dynamism of her travels. The overall brand is infused with subtle references to Game of Thrones, creating a sophisticated and engaging identity.

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Visit AryaPeachtree.com

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My Role

1. Strategic discovery

2. Brand positioning

3. Initial brand execution

4. UX/UI - Web design, custom landing page

5. Art Direction of website build

6. Environmental signage

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Project Breakdown

— Need a brand identity that stands out in Buckhead

— Create strong messaging and imagery

— Create a website that invokes user interaction for longer stay times

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