Summary

Modern nostalgia for a bygone era. The Atlantic is a 47-story, 401-unit condominium tower located in Atlantic Station, a sprawling mixed-use development community on 138 acres of land. It is a signature building with striking Art Deco architecture that rises like a beacon in the sky. The target market - successful professionals, empty nesters, alternative lifestyle couples, and socialites. The mood - pioneering, flashy, and cutting-edge. During this brand exploration, I used heavy art deco design elements mixed with a custom hand-drawn sans serif typeface. The Art Deco elements used were influenced by the design architecture of the building. The color palette is flashy and sophisticated with uses of gold and a saturated blue to tie in with the beautiful skyline and sunrise seen from the top of the Atlantic high rise.

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My Role

1. Strategic discovery

2. Initial brand execution

3. Web design

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Project Breakdown

— High-end branding

— Create a website that invokes user interaction for longer stay times

— Match the look and experience of the product

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