Summary

Brannen Outfitters, a premier outdoor retailer in Perry, GA, was founded with a passion for the outdoors and a commitment to serving the local community. From the start, they envisioned more than just a casual outdoor store—they wanted to offer a tailored outfitting experience for dedicated outdoorsmen.

With this in mind, I designed a custom typeface that embodies strength and precision, paired with a bold bow and arrow icon that reflects their deep knowledge and passion for the outdoors. The color palette, inspired by the rich greens of the wilderness, reinforces their connection to nature. This cohesive branding extends across their product lines, from custom button-down shirts and pants to belts, wallets, and more. The logo and typography are seamlessly integrated into the brand’s identity, even appearing on handcrafted wood and metal signage that enhances the in-store experience. The result is a strong, authentic brand that speaks directly to the outdoor enthusiast.

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My Role

1. Strategic discovery

2. Initial brand execution, received client approval

3. Art Direction

4. Environmental graphics

5. Team lead

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Project Breakdown

— Brand identity that appeals to the authentic outdoorsman

— Create an iconic, bold, aggressive logo

— Connect to a more passionate customer base, not casual

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