Summary

NoHo Flats is centrally located in Tampa, Florida and close to the University of Tampa. After the initial discovery session, the building needed to have a younger, more energetic vibe with an upscale look for young, up and coming professionals. The brand identity for NoHo Flats utilizes custom, hand drawn sans-serif typography which connects to the art deco design that can be found in parts of the city. The red, black and teal color palette of NoHo Flats gives off a boldness that Tampa is known for, especially in its nightlife. The filigree within the design provides a softer elegance in contrast with the sharp symmetrical lines found within the logo design.  

After the grand opening, within in a couple short months, the sales team hit their target resident occupancy goal.  

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Visit NoHoFlats.com

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My Role

1. Strategic discovery

2. Custom logo typography and iconography

3. Art direction of entire project

4. Messaging

5. UX/UI - Web design

6. Fence banner design, billboard design

7. Environmental signage - sales center exterior graphics and interior sales center display design

8. All sales collateral

9. Custom illustrated floorplans

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Project Breakdown

— Create memorable messaging and imagery

— Custom logo creation

— Create a responsive website

— Needed a cohesive brand from ideation to final print and web pieces

— Provide a visual framework that will help the sales team with new leases

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