Summary

NoHo Flats is centrally located in Tampa, Florida, and close to the University of Tampa. After the initial discovery session, the building needed to have a younger, more energetic vibe with an upscale look for young, up-and-coming professionals. The brand identity for NoHo Flats utilizes custom, hand-drawn sans-serif typography, which connects to the art deco design that can be found in parts of the city. The red, black, and teal color palette of NoHo Flats gives off a boldness that Tampa is known for, especially in its nightlife. The filigree within the design provides a softer elegance in contrast with the sharp, symmetrical lines found within the logo design.  

After the grand opening, within a couple of short months, the sales team hit their target resident occupancy goal.  

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Visit NoHoFlats.com

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My Role

1. Strategic discovery

2. Custom logo typography and iconography

3. Art direction of the entire project

4. Messaging

5. UX/UI - Web design

6. Fence banner design and billboard design

7. Environmental signage - sales center exterior graphics and interior sales center display design

8. All sales collateral

9. Custom illustrated floorplans

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Project Breakdown

— Create memorable messaging and imagery.

— Custom logo creation.

— Create a responsive website.

— Needed a cohesive brand from ideation to final print and web pieces.

— Provide a visual framework that will help the sales team with new leases.

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