Summary

Paseo is a brand new high end mixed use development in Wilmington, North Carolina developed by Bella Vista. After the initial discovery session and research, we learned that people in the Wilmington area are a majority of ambitious, young professionals with established careers mixed with a few older established residents who are still young at heart looking for convenience. Paseo Wilmington will be that mixed use living that the target audience wants - a more robust living experience filled with vibrant energy and a Miami vibe.

My role as the Senior Art Director on this project is to design the overall look and feel, style guide, tagline, logo, UX/UI and messaging.  

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My Role

1. Strategic discovery

2. Brand positioning

3. Initial brand execution

4. Messaging

5. Project lead

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Project Breakdown

— Concept development

— Branding

— Logo

— Signage

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