Summary

Rebel Boat Works is a US based rigid inflatable boating (RIB) company new to the boating world. They have three different sizes of RIB's - the 4.5 meter, 6.5 meter and the luxury 8 meter. Each model will have different levels of ruggedness. What differentiates Rebel from their competitors is their proven Irish hull - one of the best in the world. Starting price points for all of these boats will be key as they'll cost less than similar RIB boats without losing any quality. Outside of recreational use, Rebel will look to sell their RIB's to police and military (Navy Seals). Researching other comparable boating companies, the tagline Own the Water, makes a bold statement in contrast with an otherwise dull RIB market landscape. Rebel's branding hits hard and shows they're an exciting new company ready to make some waves. With production issues due to supply shortage and Covid, their launch date to the 2022 Ft. Lauderdale Boat Show has been delayed.  

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Visit RebelBoatWorks.com

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My Role

1. Strategic discovery

2. Brand positioning

3. Initial brand execution, received client approval

4. Ad concepts

5. Messaging/copywriting

6. UX/UI - Web design, custom landing page

7. Art direction of website build

8. Environmental signage

9. Custom logo system creation

10. Project lead

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Project Breakdown

— Brand identity that appeals to the tough southern gentleman

— Unique, bold, aggressive messaging and imagery

— Design a unique website that invokes user interaction for longer stay times

— Be different than the rest of the boating world

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