Sixty 11th - Daniel Corporation

Strategy, Branding, UX/UI, Iconography, Brand Mood, Video

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Summary

The brand identity for Sixty 11th utilizes my hand-drawn, custom serif typography, which gives a playful but elegant and modern feel. The vibrant color palette of Sixty 11th is what differentiates it from sister property 77 12th, which is more monochromatic. The common thread that ties these properties together is the use of the radius in the logo.  

For young professionals looking to rent in the city, Sixty 11th will provide a high-end urban lifestyle. The building is centrally located, with the best features and amenities offered by any apartment building in Midtown Atlanta.

Custom typeface. Color ties in with the vibrance of Midtown's youthful playfulness.
Sales center mock-up.
Fence banner on Peachtree Street.
Custom stationery set. Spot varnish is applied on the back of the business card where the diagonal linework is.
Custom folder brochure.
Sixty 11th updated landing page design.
Sixty 11th responsive home page design.

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