Summary

Bold and trailblazing, the brand identity for The Maverick Southside reflects its pioneering spirit through custom experimental serif typography, delivering a sophisticated yet daring presence. The striking combination of bright orange and refined copper tones creates a balance of energy and elegance. A defining line encircling the logo symbolizes the brand’s deep connection to the city and community.

Situated along the Atlanta Beltline, the branding draws inspiration from its prime location—offering seamless access to downtown and an effortless commute. This urban connectivity is woven into the mood imagery, reinforcing The Maverick Southside as a vibrant and well-integrated part of Atlanta’s dynamic landscape.

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My Role

1. Strategic discovery

2. Branding

3. Custom logo typography and iconography

4. Brand mood

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Project Breakdown

— Create messaging and imagery

— Logo that fits the exclusivity of the property

— Match the bold vision to the look and experience of the marketing materials

— Provide a visual framework that will help the sales team

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