Summary

Inspiring and trailblazing, the brand identity for The Maverick Southside utilizes custom experimental serif typography, which gives it a bold, sophisticated feel to match the pioneering aspect of the brand name. The use of a bright orange paired with the subtlety of the copper color palette gives off a bold but elegant vibe The line around the logo symbolizes the connection to the city and community. Located on the Atlanta Beltline, the proximity of downtown and its easy commute played into the mood imagery.  

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My Role

1. Strategic discovery

2. Branding

3. Custom logo typography and iconography

4. Brand mood

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Project Breakdown

— Create messaging and imagery

— Logo that fits the exclusivity of the property

— Match the bold vision to the look and experience of the marketing materials

— Provide a visual framework that will help the sales team

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