Summary

Bold and trailblazing, the brand identity for The Maverick Southside reflects its pioneering spirit through custom experimental serif typography, delivering a sophisticated yet daring presence. The striking combination of bright orange and refined copper tones creates a balance of energy and elegance. A defining line encircling the logo symbolizes the brand’s deep connection to the city and community.

Situated along the Atlanta Beltline, the branding draws inspiration from its prime location – offering seamless access to downtown and an effortless commute. This urban connectivity is woven into the mood imagery, reinforcing The Maverick Southside as a vibrant and well-integrated part of Atlanta’s dynamic landscape.

‍

‍

‍

‍

‍