Summary

The southern gentleman perfectly describes the look and feel of this new construction in Athens, GA. The location is set right in the heart of Athens, close to the University of Georgia and Terrapin Brewery. Union Grove's brand name conveys connectivity with the lush rural landscape that encapsulates it. A toned-down, earthy color palette set the mood for this brand look. The logo's look and feel pull from the elegance of the South with linework set behind the icon. The serif typography adds a refined touch, connecting the brand to the upscale character of the area. The logo system was designed with versatility in mind, especially for wayfinding signage – offering visual cues to guide visitors throughout the property. The circular badge within the logo draws inspiration from the collegiate heritage of UGA, reinforcing a sense of traditions and place.

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